Fill all the required fields (marked with *) and other campaign information. A final URL with UTM codes will be automatically created. Copy the generated URL and use it in your campaigns.
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Some call them UTM parameters, some UTM codes, while others prefer UTM tags. But they all mean the same. We'll stick to UTM parameters since Google does as well.
UTM parameters are a set of five parameters: utm_campaign, utm_medium, utm_source, utm_content, and utm_term.
Let's go through each of them in brief.
| UTM Parameter | Description |
|---|---|
| UTM Source utm_source | You can use this to identify the website, app, or any other source like newsletter, etc. |
| UTM Medium utm_medium | It specifies the name of the marketing medium, e.g. social, cpc, email, etc. |
| UTM Campaign utm_campaign | This is the name of your marketing effort. In short, the name of your campaign, e.g. promo, sale, etc. |
| UTM Content utm_content | This is used to identify the context in the which the link was clicked. It could be the name of your CTA (Call to Action) or the headline of an ad. e.g. buy-now, etc |
| UTM Term utm_term | This is used to identify the keyword in paid search ads. It’s better to not use it for anything else. e.g. shoes, etc. |
These parameters can be added to any URL. Let’s say you have a URL
https://www.example.com
After adding UTM parameters to this URL, it will look something like this.
https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=sale&utm_content=signup
You can then share these UTM tracked (tagged) URLs on various channels. These channels can include:
Let me ask you a question? How do you think Google Analytics knows where your visitors are coming from?
If you guessed browser Referrer, you’d be right.
But the Referrer is not always set due to many reasons, including:
So if you cannot rely on the Referrer, you need to take matters in your own hands. That’s when you add UTM parameters to the URL. They help you minimize your Direct visits.
Many analytics tools besides Google Analytics automatically detect UTM parameters in the URLs. This includes Mixpanel and Kissmetrics, the two popular funnel-based analytics systems.
Your analytics tool, UTM parameteres can also greatly enrich your lead generation efforts. Won't it be great if you could find out exactly where each of your lead came from?
All you need to do is capture this UTM and referrer information in your lead/contact forms.
