Fill all the required fields (marked with *) and other campaign information. A final URL with UTM codes will be automatically created. Copy the generated URL and use it in your campaigns.
Fill the required fields like Website URL , UTM Source , UTM Medium , UTM Campaign and the optional fields UTM Content and UTM Term.
The URL builder will automatically generate your UTM URL. Copy the generated URL and use it in your campaigns.
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If you need to take your UTM strategy to the next level, read on.
Even though adding UTM parameters to a URL looks simple, the process can be highly error prone when you consider wide variety of URLs as well as doing the same step many times for a lot of URLs. It's best to use a campaign URL builder that generates these URLs for you.
In the following sections, we'll dive into various parts of a URL and how UTM parameters fit into them.
Some call them UTM parameters, some UTM codes, while others prefer UTM tags. But they all mean the same. We'll stick to UTM parameters since Google does as well.
UTM parameters are a set of five parameters: utm_campaign, utm_medium, utm_source, utm_content, and utm_term.
Let's go through each of them in brief.
|UTM Source utm_source
|You can use this to identify the website, app, or any other source like newsletter, etc.
|UTM Medium utm_medium
|It specifies the name of the marketing medium, e.g. social, cpc, email, etc.
|UTM Campaign utm_campaign
|This is the name of your marketing effort. In short, the name of your campaign, e.g. promo, sale, etc.
|UTM Content utm_content
|This is used to identify the context in the which the link was clicked. It could be the name of your CTA (Call to Action) or the headline of an ad. e.g. buy-now, etc
|UTM Term utm_term
|This is used to identify the keyword in paid search ads. It’s better to not use it for anything else. e.g. shoes, etc.
These parameters can be added to any URL. Let’s say you have a URL
After adding UTM parameters to this URL, it will look something like this.
You can then share these UTM tracked (tagged) URLs on various channels. These channels can include:
Let me ask you a question? How do you think Google Analytics knows where your visitors are coming from?
If you guessed browser Referrer, you’d be right.
But the Referrer is not always set due to many reasons, including:
So if you cannot rely on the Referrer, you need to take matters in your own hands. That’s when you add UTM parameters to the URL. They help you minimize your Direct visits.
Many analytics tools besides Google Analytics automatically detect UTM parameters in the URLs. This includes Mixpanel and Kissmetrics, the two popular funnel-based analytics systems.
, then don’t use
or other variations. A UTM generator tool can help you keep track of this.
uses a dash to separate
. If you need to capture lot of data points in UTMs, consider using
UTM codes can also greatly enrich your lead generation efforts. Won't it be great if you could find out exactly where each of your lead came from? All you need to do is capture the UTM codes and referrer whenever someone submits your lead/contact forms. This will save UTM information along with the lead and you'll know which of your campaigns are working.
When you create a many UTM links, it's good to keep track of them. You should also have a way to organize your UTM parameters so that you know which of them are used with which of your campaigns. You have a few options:
When you need to save your past UTM links and refer them in the future, you can use a UTM spreadsheet. You can use either Google Sheets or Microsoft Excel to build your spreadsheet. You can even compare among the many free UTM spreadsheet templates and pick the one that works best for you.
A better way to organize UTM links is to use a UTM builder and management tool which can greatly simplify your UTM management even for large teams and complext UTM strategy. These can handle highly complex requirements than the basic URL builder or the UTM spreadsheet.
It's possible to use spreadsheets to create UTM links in bulk. But it generally involves a lot of manual work. You need to copy all the data that is identical and change the columns that are not. Since most of the time there are only a few columns that change, you can use a UTM builder that will automatically create the UTM links for you in bulk. Here's how it works:
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